CAPSTONE FRAMING – BRAND VIDEO & CONTENT STRATEGY
BRIEF
Capstone Framing needed professional content that reflected the quality of its work and appealed to a more premium audience. Existing phone-shot content didn’t quite communicate the craftsmanship, process or attention to detail behind the brand.
CLIENT
Capstone Framing
INDUSTRY
B2C / Craftsmanship / Bespoke Services
LOCATION
Barnsley
PROJECT
Commercial Video & Photography
Testimonial
WHAT WE DID
After an initial meeting with owner Joe, we devised a content strategy to elevate their digital presence and attract high-value clients. Their old phone-based content didn’t match their premium craftsmanship, so we created a highlight brand video showcasing their bespoke service, hand-painted finishes and museum-level framing.
We scripted the video to engage their target clientele and included short-form videos for easy social media ads, plus small videos designed for website banners and different sections – About Us, Services and more.
The filming day was broken down so each clip served a specific need. Additionally, we captured a bank of imagery for ongoing website and social media use. To build trust and connection, we also filmed a strategically scripted owner interview, offering an FAQ-style breakdown of their process, which Joe now uses as social media posts.
WHAT WE DELIVERED
• Brand video
• Website video content (About Us, Services and more)
• Social media videos
• Owner interview and FAQ-style videos
• Commercial photography and brand stills
• Campaign-ready content for website and marketing use
THE OUTCOME
• Delivered a complete suite of video and photography for website and marketing use
• Produced over 20 FAQ-style videos to support ongoing social media content
• Strengthened the brand’s digital presence with premium, professional visuals
• Equipped the client with long-term content to attract and engage higher-value customers
The result was a highly successful project: a professional video suite, a robust image bank and a strategic owner interview – all of which helped Capstone Framing attract and engage a higher-end clientele.
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