CHAI & CO – SOCIAL MEDIA CONTENT REFRESH
BRIEF
Chai & Co relied on inconsistent, user-generated content that didn’t reflect the quality of its products or brand. The business needed professional visuals and a clear content strategy to strengthen its identity and convert social media attention into sales.
CLIENT
Chai & Co
INDUSTRY
B2C / Hospitality / Dessert & Beverage
LOCATION
Sheffield
PROJECT
Video & Photography / Ongoing Content Production
Testimonial
WHAT WE DID
We approached Chai & Co after noticing they were active on social media but reliant on poorly scripted UGC content. After a consultation, we proposed a bi-monthly content strategy plan to deliver professional photos and videos, elevating their brand presence.
Each shoot was tailored to seasonal launches – like Christmas, Valentine’s or Easter – ensuring fresh, timely content. We provided a structured brief template so the owner could define each shoot’s focus. After every session, we delivered a full bank of polished video and photo content, optimised for social media, Meta ads and website banners. With a call-to-action at the end of each piece, featuring dessert pricing and offers, the content was designed to convert viewers into customers.
WHAT WE DELIVERED
• Social media videos (Reels and TikTok)
• Food photography and brand imagery
• Seasonal campaign content
• Short-form videos for ads and social media
• Campaign-ready content for website, Meta ads and social platforms
• Ongoing content library for consistent posting
THE OUTCOME
• Delivered a consistent library of photo and video assets for ongoing social media use
• Strengthened the brand’s visual identity with professional, high-quality content
• Supported seasonal campaigns with fresh, relevant visuals
• Helped drive engagement and customer growth through strategic content
The results were significant: engagement soared, and Chai & Co saw a boost in sales. The professional, seasonally themed content now drives consistent brand growth, building a strong identity while increasing both engagement and conversions.
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